In this expanded and updated edition, Green and Gerber incorporate data from more than 100 new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics.
The new Get Out the Vote will be available as the country gears up for the 2016 presidential campaign. This readable, practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations, as well as a valuable teaching tool in courses on campaigns and elections.
Publisher: Brookings Institution
Number of pages: 260
Weight: 525 g
Dimensions: 229 x 152 x 18 mm
Edition: 2nd edition
--Blaise Hazelwood, founder and president, Grassroots Targeting, and former political director, Republican National Committee
Get Out the Vote provides real insight for any political professional and even those activists who strive to find a winning edge. It will transform your performance. My only regret is that the left has access to this insight!"
--David M. Carney, CEO, Norway Hill Associates; former campaign manager for Gov. Rick Perry and for Sen. Robert Dole
Get Out the Vote is essential reading for anyone working in (or researching the effects of) political campaigns. This new version offers critical new insights on voter contact developed since the second edition, covering new topics campaigners can't afford to miss.
--Kevin Collins, director of research, Analyst Institute
Praise for Previous Editions
Get Out the Vote shatters conventional wisdom about GOTV.
--Hal Malchow, campaign consultant to the Democratic National Committee, and Sen. John Kerry, in Campaigns and Elections
Green and Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in . . . Get Out the Vote, which is bound to become a bible for politicians and activists of all stripes.
--Alan Krueger in the New York Times
The sheer number and scale of the experiments they've run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign.
--The American Prospect