Geomarketing: Methods and Strategies in Spatial Marketing (Hardback)
  • Geomarketing: Methods and Strategies in Spatial Marketing (Hardback)
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Geomarketing: Methods and Strategies in Spatial Marketing (Hardback)

(editor), (translator)
£136.00
Hardback 328 Pages / Published: 07/02/2006
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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader.

The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Publisher: ISTE Ltd
ISBN: 9781905209071
Number of pages: 328
Weight: 652 g
Dimensions: 242 x 165 x 23 mm

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