Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.
Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around.
In 1984, sports marketing soared to new heights with the success of the LA Olympics, the NFL, Nike and the impact of Michael Jordan and Bernie Ecclestone. The book explores what happened next, with the launch of the Premier League, the Champions League and Sky. In the new millennium we discover how fans got hooked on videogames and online gambling, while emerging nations wanted to host leading sports events and overseas investors sought to buy football clubs. The author reveals how this firehose of money led to rogue behaviour by some, and argues this is an industry that needs to reset if it wants to keep younger fans interested.
Publisher: Pitch Publishing Ltd
ISBN: 9781801509305
Number of pages: 288
Dimensions: 216 x 138 mm
"A belter of a read... our book of the month." - Paul Ross, talkSPORT
"This is THE book detailing the history of the sports industry…it’s a really fun read." - Leaders in Sport
"I recommend it to our listeners." - Richard Gillis, The Unofficial Partner Podcast
"A truly entertaining account of how sport became big business. Highly recommendable." - Tribal Football
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