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Gabler Lexikon Werbung (Paperback)
  • Gabler Lexikon Werbung (Paperback)
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Gabler Lexikon Werbung (Paperback)

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£67.99
Paperback 484 Pages / Published: 31/07/2012
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Das Gabler Lexikon Werbung zeigt Ihnen alles, was Sie uber die Planung, das Management und die Kontrolle von Werbeaktivitaten wissen sollten. In mehr als 1.700 Stichwortern erhalten Sie praxisgerechte Informationen daruber, wie sich Werbekampagnen erfolgreich vorbereiten lassen, welche Werbemittel sich fur Ihre Zwecke am besten eignen, mit welchen Werbetragern Sie Ihre Zielgruppen optimal erreichen und vieles mehr. Ein ideales Nachschlagewerk fur jeden, der in der Werbebranche arbeitet!

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783322828576
Number of pages: 484
Weight: 771 g
Dimensions: 244 x 170 x 25 mm
Edition: Softcover reprint of the original 1st ed. 200

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