The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Futuretainment: Yesterday the World Changed, Now it's Your Turn (Hardback)Mike Walsh (author)
Hardback 288 Pages / Published: 24/10/2009
- In stock online
Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an `insight' at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.
Publisher: Phaidon Press Ltd
Number of pages: 288
Weight: 1070 g
Dimensions: 245 x 172 x 30 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at