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Furniture Marketing: From Product Development to Distribution (Hardback)
  • Furniture Marketing: From Product Development to Distribution (Hardback)

Furniture Marketing: From Product Development to Distribution (Hardback)

Hardback 464 Pages / Published: 01/01/2004
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Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781563673016
Number of pages: 464
Weight: 954 g
Dimensions: 235 x 187 x 35 mm
Edition: 2nd Revised edition

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