Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - The AFP/Wiley Fund Development Series (Hardback)
  • Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - The AFP/Wiley Fund Development Series (Hardback)
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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - The AFP/Wiley Fund Development Series (Hardback)

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£65.00
Hardback 600 Pages / Published: 12/04/2002
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"Fund-Raising Fundamentals", Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

Publisher: John Wiley & Sons Inc
ISBN: 9780471209874
Number of pages: 600
Weight: 1052 g
Dimensions: 237 x 167 x 42 mm
Edition: 2nd Edition

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