Fundamentals of Retailing and Shopper Marketing (Paperback)Jan Hillesland (author), Jan Niklas Meise (author), Thomas E. Rudolph (author), Odd Gisholt (author), Alf Bendixen (author), Truls Fjeldstad (author), Jesper Clement (author), Jens Nordfalt (author)
Paperback 360 Pages / Published: 01/10/2012
- We can order this
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
Publisher: Pearson Education Limited
Number of pages: 360
Weight: 768 g
Dimensions: 263 x 195 x 15 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at