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Fundamentals of Retailing and Shopper Marketing (Paperback)
  • Fundamentals of Retailing and Shopper Marketing (Paperback)
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Fundamentals of Retailing and Shopper Marketing (Paperback)

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£51.99
Paperback 360 Pages / Published: 01/10/2012
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Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

Publisher: Pearson Education Limited
ISBN: 9780273757399
Number of pages: 360
Weight: 768 g
Dimensions: 263 x 195 x 15 mm

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