Fundamentals of Public Relations and Marketing Communications in Canada (Paperback)William Wray Carney (editor), Leah-Ann Lymer (editor), Mike Coates (foreword), Colin Babiuk (author of contributions), Sandra L. Braun (author of contributions), Wendy Campbell (author of contributions), John E. C. Cooper (author of contributions), Marsha D'Angelo (author of contributions), Ange Frymire Fleming (author of contributions), Mark Hunter LaVigne (author of contributions)
Paperback 536 Pages / Published: 04/05/2015
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Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application-and generously supplemented with examples and case studies-the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Publisher: University of Alberta Press
Number of pages: 536
Weight: 780 g
Dimensions: 229 x 152 x 32 mm
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