Fundamentals of Marketing (Paperback)
  • Fundamentals of Marketing (Paperback)
zoom

Fundamentals of Marketing (Paperback)

(author), (author), (author)
£20.95
Paperback 688 Pages / Published: 31/08/1991
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071009416
Number of pages: 688
Edition: 9th edition

You may also be interested in...

SPIN (R)-Selling
Added to basket
£20.99
Paperback
Growth Hacker Marketing
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Inside Her Pretty Little Head
Added to basket
Blockbusters
Added to basket
£14.99
Paperback
Contagious
Added to basket
£8.99
Paperback
DotCom Secrets
Added to basket
£14.95
Paperback
Do Purpose
Added to basket
£8.99
Paperback
The Challenger Sale
Added to basket
Hegarty on Creativity
Added to basket
Wally Olins: The Brand Handbook
Added to basket
Hooked
Added to basket
£12.99
Hardback
The Sell
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.