
FT Guide to Strategy: How to create, pursue and deliver a winning strategy - The FT Guides (Paperback)
Richard Koch (author)
£26.99
Paperback
400 Pages /
Published: 12/05/2011
- In stock
- Free UK delivery
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
Publisher: Pearson Education Limited
ISBN: 9780273745471
Number of pages: 400
Weight: 589 g
Dimensions: 234 x 156 x 20 mm
Edition: 4th edition
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