FT Essential Guide to Business Writing: How to write to engage, persuade and sell - The FT Guides (Paperback)
  • FT Essential Guide to Business Writing: How to write to engage, persuade and sell - The FT Guides (Paperback)
zoom

FT Essential Guide to Business Writing: How to write to engage, persuade and sell - The FT Guides (Paperback)

(author)
£14.99
Paperback 184 Pages / Published: 01/11/2011
  • In stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Publisher: Pearson Education Limited
ISBN: 9780273761136
Number of pages: 184
Weight: 302 g
Dimensions: 208 x 138 x 13 mm

You may also be interested in...

The Networking Book
Added to basket
Confessions Of An Advertising Man
Added to basket
Gamestorming
Added to basket
£31.99
Paperback
Brilliant Business Writing 2e
Added to basket
Resonate
Added to basket
£22.99
Paperback
How to Write a Good Advertisement
Added to basket
Getting Past No
Added to basket
£9.99
Paperback
Effective Business Writing in Easy Steps
Added to basket
Designing for Growth
Added to basket
Presenting
Added to basket
DK
£5.99
Paperback
The Jelly Effect
Added to basket
£10.99
Paperback
Writing A Report, 9th Edition
Added to basket
Internal Communications
Added to basket

Please sign in to write a review

Your review has been submitted successfully.