From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing - Chandos Publishing Social Media Series (Paperback)Herve Basset (author), David Stuart (author), Denise Silber (author)
Paperback 286 Pages / Published: 10/09/2012
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Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of `3.0' in Pharma and STM publishing.
Publisher: Woodhead Publishing Ltd
Number of pages: 286
Weight: 510 g
Dimensions: 234 x 156 x 16 mm
"In this work the authors highlight the added potential of cloud computing and publishing in an evolving and dynamic context. Success stories, as well as problems experienced, are shared. Although focusing on the pharmaceutical industry, the wider context of science, technology and medicine (STM) also features."--Online Information Review, Vol. 37 No. 6, 2013 I can only highly recommend reading this book by Herve Basset for a better understanding of the challenges of social media., Jean-Philippe Accart I was impressed by the team of authors who worked on the book. Their knowledge of the subject and understanding of the respective industries, as well as the level of control of vast literature and information is very impressive., Information Research As a librarian in a large pharmaceutical company, Herve Bassett has a perspective both on drug manufacturers and consumers of scientific information., Information Today
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