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From Customer Retention to a Holistic Stakeholder Management System: Living a Vision (Paperback)
  • From Customer Retention to a Holistic Stakeholder Management System: Living a Vision (Paperback)
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From Customer Retention to a Holistic Stakeholder Management System: Living a Vision (Paperback)

(editor), (editor)
£67.99
Paperback 203 Pages / Published: 06/11/2010
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The fourth in Springer's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783642096068
Number of pages: 203
Weight: 349 g
Dimensions: 235 x 155 x 12 mm
Edition: Softcover reprint of hardcover 1st ed. 2008

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