From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Publisher: Palgrave Macmillan
ISBN: 9781137276346
Number of pages: 219
Dimensions: 216 x 140 mm
Please sign in to write a review
Would you like to proceed to the App store to download the Waterstones App?
