• Sign In / Register
  • Help
  • Basket0
From Big Data to Big Profits: Success with Data and Analytics (Hardback)
  • From Big Data to Big Profits: Success with Data and Analytics (Hardback)
zoom

From Big Data to Big Profits: Success with Data and Analytics (Hardback)

(author)
£29.99
Hardback 312 Pages / Published: 10/09/2015
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
Vast holdings and assessment of consumer data by large companies are not new phenomena. Firms' ability to leverage the data to reach customers in targeted campaigns and gain market share is, and on an unprecedented scale. Major companies have moved from serving as data or inventory storehouses, suppliers, and exchange mechanisms to monetizing their data and expanding the products they offer. Such changes have implications for both firms and consumers in the coming years. In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions. Walker examines the nature of Big Data, the novel measures they create for market activity, and the payoffs they can offer from the connectedness of the business and social world. With case studies from Apple, Netflix, Google, and Amazon, Walker both explores the market transformations that are changing perceptions of Big Data, and provides a framework for assessing and evaluating Big Data. Although the world appears to be moving toward a marketplace where consumers will be able to "pull" offers from firms, rather than simply receiving offers, Walker observes that such changes will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Rigorous and meticulous, Success with Big Data is a valuable resource for graduate students and professionals with an interest in Big Data, digital platforms, and analytics.

Publisher: Oxford University Press
ISBN: 9780199378326
Number of pages: 312
Weight: 580 g
Dimensions: 241 x 167 x 23 mm

You may also be interested in...

Algorithms Unlocked
Added to basket
Introduction to Algorithms
Added to basket
Machine Learning
Added to basket
£39.99
Paperback
Introduction to Algorithms
Added to basket
The End of Error
Added to basket
Algorithms
Added to basket
£66.99
Hardback
Algorithmic Problem Solving
Added to basket
Understanding Cryptography
Added to basket
Understanding Cryptography
Added to basket
Concise Guide to Databases
Added to basket
Purely Functional Data Structures
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.