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From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (Hardback)
  • From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (Hardback)
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From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (Hardback)

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£54.95
Hardback 152 Pages / Published: 30/06/2017
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Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

Publisher: Lexington Books
ISBN: 9781498533294
Number of pages: 152
Weight: 431 g
Dimensions: 239 x 158 x 16 mm

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