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Friction/Reward: Be your customer's first choice (Paperback)
  • Friction/Reward: Be your customer's first choice (Paperback)
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Friction/Reward: Be your customer's first choice (Paperback)

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£16.99
Paperback 216 Pages / Published: 27/06/2019
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Your customer journeys will almost certainly include unnecessary friction; those things that make it harder than it should be for a customer to engage with you. The most powerfully successful modern customer experiences are those where the retailer, business vendor or service provider understands the relationship between friction, reward and competing alternatives. Friction/Reward is your key to unlocking this new and vital approach to winning and retaining customers.

Publisher: Pearson Education Limited
ISBN: 9781292234946
Number of pages: 216
Weight: 334 g
Dimensions: 235 x 155 x 10 mm

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