Free: How today's smartest businesses profit by giving something for nothing (Paperback)
  • Free: How today's smartest businesses profit by giving something for nothing (Paperback)
zoom

Free: How today's smartest businesses profit by giving something for nothing (Paperback)

(author)
£9.99
Paperback 288 Pages
Published: 06/05/2010
  • In stock

Usually dispatched within 2-3 working days

  • This item has been added to your basket

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free?

In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again.

Publisher: Cornerstone
ISBN: 9781905211494
Number of pages: 288
Weight: 202 g
Dimensions: 198 x 129 x 18 mm


MEDIA REVIEWS

Turns traditional economics upside down - Guardian

Even if you're a freesheet-reading Spotify user, this is the best £18.99 you'll ever spend - GQ

An insightful, steady and scrupulous analysis - Financial Times

There are many books about the workings of the new economy, but Anderson ... [is] ... one of the most reliable and skilful guides. Free is worth the money - Management Today

An enjoyable jaunt through business land - Daily Telegraph

You may also be interested in...

Symbols of Power
Added to basket
Remembering Inflation
Added to basket
The Euro
Added to basket
£13.99
Paperback
The Monetary Theory of Production
Added to basket
The Little Book of Currency Trading
Added to basket
Lombard Street
Added to basket
£10.99
Paperback
The Money Machine
Added to basket
£10.99
Paperback
Why Most Things Fail
Added to basket
The History of Money
Added to basket
The Rotten Heart of Europe
Added to basket
Forex Trading
Added to basket
£3.75
Paperback
Wildcat Currency
Added to basket
The Theory of Money and Credit
Added to basket
The Death of Money
Added to basket
Economics: A Very Short Introduction
Added to basket

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: