Free-to-Play: Making Money From Games You Give Away (Paperback)Will Luton (author)
Paperback Published: 31/05/2013
- Not available
" Will's knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book-economics, gameplay, monetization, analytics and marketing-are important to consider when you're building an F2P game, and Will covers each with an easy-to-digest style." -Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you'll find: * Psychology behind player decisions and the motivations to play* Simple and accessible explanations of the math and economic theories behind F2P, including working examples* Processes for capturing and using player data to improve your game* Marketing tips on positioning your game and attracting players* Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.
Publisher: Pearson Education (US)
Weight: 298 g
Dimensions: 227 x 156 x 11 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at