Free Publicity for Small Businesses: How to Raise Your Profile and Boost Your Brand with Free PR - Startups 1 (Paperback)
  • Free Publicity for Small Businesses: How to Raise Your Profile and Boost Your Brand with Free PR - Startups 1 (Paperback)

Free Publicity for Small Businesses: How to Raise Your Profile and Boost Your Brand with Free PR - Startups 1 (Paperback)

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Paperback Published: 18/08/2011
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You don't need to hire a public relations consultant to get the PR you need to boost your brand and bottom line. The Startups.co.uk guide to Free PR for Small Businesses takes you step-by-step through free and low cost PR that will raise your profile. Including, creating and implementing a PR strategy that will work for your business, writing press releases to get noticed, PR stunts to standout and how to approach journalists to get your PR in print. Learn how to recognise PR and marketing opportunities for your business, be that lucrative endorsements, guerrilla marketing tactics and opportunities to gain big coverage, all on a small budget. Whether you have just started up or you're a small company, Free PR for Small Businesses is packed with all the essential advice, insight and up-to-date information on free public relations opportunities and tactics for businesses, plus real-life examples of business PR that has been used effectively, increasing brand recognition and sales. This jargon-free, step-by-step guide means you can tackle every PR angle and opportunity both quickly and easily, plus press release writing examples to help you get started. Covering everything you need to start your free PR for your business, including: Planning PR for your business - identify the best use of free or low cost PR and build the strategy into your business Budget opportunities- take advantage of free and low cost PR and marketing opportunities to raise your profile Preparing the right materials - expert tips on writing press releases to really get your business noticed Shouting about your business - endorsements, stunts and competitions for your business Building your contacts - identify the journalists and people who can help boost your profile Learning to spot every PR opportunity - turn a trend, news or even bad PR into good Guerrilla marketing - how to grab the limelight for your business with unusual tactics Startups.co.uk is the most popular independent website for anyone starting a business in the UK. Launched in 2000 by a successful entrepreneur, it offers unrivalled advice and inspiration from leading entrepreneurs to over 150,000 people every month. Startups publish this series of small business books to offer you more detailed help and advice. At Startups, we're as passionate about small business as you are. Discover the Startups series for your business; Start Your Own Business 2011 How to Start a Successful Business Accounting for Small Business Starting Your Own Online Business Going Freelance Online Marketing for Small Business Starting Your Own Restaurant Start Your Own Coffee and Tea Shop Starting Your Own Shop Taking on Staff

Publisher: Crimson Publishing
ISBN: 9781854586858

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