Franchising: An International Perspective (Paperback)
  • Franchising: An International Perspective (Paperback)

Franchising: An International Perspective (Paperback)

(editor), (editor)
Paperback 272 Pages / Published: 03/10/2002
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Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

Publisher: Taylor & Francis Ltd
ISBN: 9780415284196
Number of pages: 272
Weight: 476 g
Dimensions: 248 x 171 x 14 mm

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