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Franchising in Australia: The Way to Go (Paperback)Garry Williamson (author)
Paperback Published: 18/09/1992
- Not available
"Franchising in Australia" is growing at a phenomenal rate yet few people truly understand the dynamics of this marketing phenomenon. While large companies are reluctant to adopt the radical changes in thinking and management style that franchising represents, small entrepreneurial companies embrace it as an effective answer to establishing a prosperous business. This practical book provides valuable information on developing a sound marketing and management foundation on which to build a dedicated franchise distribution system. Covering all aspects of franchising from the prospective purchaser of a franchise business who wants to assess a good opportunity, to the prospective franchisor who needs to learn how to franchise their current business, "Franchising in Australia" gives professional advice to enable business people to achieve their particular goals. While his approach is sometimes brutally honest, Garry Williamson's advice, based on twelve years' experience as a franchising consultant, is a balanced and objective exploration of the benefits and pitfalls of the franchising situation in Australia.
Publisher: Allen & Unwin
Dimensions: 215 x 140 mm
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