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Franchising Hospitality Services (Hardback)
  • Franchising Hospitality Services (Hardback)

Franchising Hospitality Services (Hardback)

(editor), (editor)
Hardback 296 Pages / Published: 01/09/2016
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'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.

In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

Publisher: Taylor & Francis Ltd
ISBN: 9781138148734
Number of pages: 296
Weight: 549 g
Dimensions: 234 x 156 mm

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