Visit our Christmas Gift Finder
Franchising Dreams: The Lure of Entrepreneurship in America (Paperback)
  • Franchising Dreams: The Lure of Entrepreneurship in America (Paperback)
zoom

Franchising Dreams: The Lure of Entrepreneurship in America (Paperback)

(author)
£21.00
Paperback 196 Pages / Published: 04/05/2004
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face in making then businesses succeed.

Publisher: The University of Chicago Press
ISBN: 9780226051918
Number of pages: 196
Weight: 260 g
Dimensions: 203 x 134 x 19 mm
Edition: 2nd ed.

You may also be interested in...

Global Capitalism
Added to basket
The Road to Serfdom
Added to basket
£15.99
Paperback
The Enigma of Capital
Added to basket
The Corrosion of Character
Added to basket
Capitalism in the Web of Life
Added to basket
Capitalism: A Very Short Introduction
Added to basket
Portfolios of the Poor
Added to basket
Bad Samaritans
Added to basket
£9.99
Paperback
The Globalization Paradox
Added to basket
Comparing Financial Systems
Added to basket
Respect Yourself
Added to basket
£9.99
Paperback
The Mystery Of Capital
Added to basket
Economics for Everyone
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.