For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
Publisher: Pearson Education (US)
Weight: 565 g
Dimensions: 228 x 190 x 18 mm
Edition: 4th Revised edition
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£69.59Mixed media product
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