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Framework for Marketing Management: Integrated PharmaSim Simulation Experience (Paperback)
  • Framework for Marketing Management: Integrated PharmaSim Simulation Experience (Paperback)
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Framework for Marketing Management: Integrated PharmaSim Simulation Experience (Paperback)

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£109.99
Paperback Published: 25/08/2008
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For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Publisher: Pearson Education (US)
ISBN: 9780136083443
Weight: 565 g
Dimensions: 228 x 190 x 18 mm
Edition: 4th Revised edition

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