The region of Central and Eastern Europe (CEE) has been undergoing crucial changes in its transition from centrally planned to market oriented economy. As a result, the business climate in the region is changing rapidly, allowing free access to foreign businesses to establish or acquire production facilities there. These processes result in intensive penetration of companies through foreign direct investment into the CEE region. Simultaneously, the foreign investing companies face the specific context of a region that poses new requirements to their investment strategies, approaches, and practices. Covering a diverse range of CEE countries, as well as referring to the characteristics of the region as a whole, this book examines the inflow and outflow of foreign direct investment from both home and host company and country perspectives. By analysing foreign direct investment in terms of process, content, and context, the book provides a holistic approach towards foreign direct investment in the transitional context of CEE. The book includes a comprehensive study of the motives of multi-national companies for investing in Central and Eastern Europe through various investment modes and degree of satisfaction achieved through their operations.
Publisher: Taylor & Francis Ltd
Dimensions: 157 x 224 mm
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