Forecasting, Planning and Strategy for the 21st CenturySpyros G. Makridakis (author)
Other book format 293 Pages / Published: 13/08/1990
- Not available
Drawing on 25 years of research and corporate consulting, forecasting pioneer Spyros Makridakis reveals that a thorough knowledge of the basic rules of forecasting and judgemental psychology can have a pronounced and positive impact on future-orientated decision-making. Building on his unique knowledge of the methods of foreasting and their real-life applications in companies throughout the world, Makridakis presents a non-technical reassessment of forecasting, planning and strategy that may of interest to every manager who has ever struggled with a long-range plan.
Publisher: Simon & Schuster
Number of pages: 293
Weight: 669 g
Dimensions: 240 x 160 x 29 mm
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