Food Bullying: Are You Buying B.S. reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don't want you to know and provides tools to defend your food choices.
More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. (bull speak) food is superior. Positioning one food as superior to another lies at the heart of food bullying and marketing profits. Misleading marketing has made food an unnecessarily emotional topic where each choice is seemingly a moral statement or social movement.
Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards rather than brand, friend, or Facebook claims. Michele Payn, one of North America's leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on "the hidden world of farming". Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store.
Publisher: Morgan James Publishing llc
Number of pages: 236
Dimensions: 216 x 140 mm
"Food Bullying is a much-needed critique of our national obsession of guilt over food choices. Payn, international award-winning author, exposes the multi-trillion-dollar marketing and misrepresentation of food meant to make you question and stress out over grocery store purchases. Food bullies beware: the public deserves better and finally has a voice defending their food choices." ~ Dr. David Samadi, Urologic Oncologist, Expert & World Renowned Robotic Surgeon
"As a Registered Dietitian Nutritionist, I try to be the advocate and voice of reason for my clients and consumers. From food shaming and scare tactics to hit lists and dreadlines, the state of the plate is fraught with confusion, chaos and clutter. Food Bullying engages and enables readers to overcome their fear to make shopping, food preparation and eating enjoyable endeavors rather than a battleground." ~ Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Sports Dietitian
"Food cuts to the core of our identity and is laden with powerful emotional associations. In Food Bullying, Michele Payn cuts a clear trail through the jungle of nonsensical claims that unscrupulous food marketers make, using fear to tap into these emotions, about the supposed health benefits of food fads in their greedy attempts to build market share. This book will banish the nagging guilt one might feel passing over $8/gallon organic milk in favor of the much more affordable and equally healthy conventional brands, and guide consumers to sane, guilt-free shopping. Give a copy to your food-fear obsessed friends. They'll thank you for it." ~ L. Val Giddings, PhD, Senior Fellow, Information Technology & Innovation Foundation
"Food Bullying is an insightful book into the world of food marketing and peer pressures. It highlights how some in the food industry have created fear-based campaigns to benefit their own margins or market share. Perhaps even more importantly, it takes readers on a self-evaluating journey toward recognizing that many of us may be unknowingly participating in one of the various forms of food bullying. This realization could be a crucial step toward ending the consumer confusion that food bullying perpetuates. This is a great read for all those who want to better understand food and the psychology behind it." ~ Clinton Monchuk, Executive Director, Farm & Food Care Saskatchewan
"Michele Payn has consistently provided a calming voice in the conversation about food and farming. In her latest book, she takes on the very real problem of food bullying, how customers can recognize and deal with this behavior, and how professionals in nutrition and health can help counteract this negativity with facts and science."~ Leah McGrath RDN, LDN Founder of Buildup Dietitians, Retail Dietitian"Something that should be one of the simple joys in life, nurturing ourselves and our families with food, has gotten so complicated-caught up in mistrust that is made worse by meaningless labels. Consumers just want to make the right choices, but they are too often confused and manipulated. The solution is facts, and that's what Michele Payn serves up in her latest book. By helping readers separate "bull speak" from facts, Payn is empowering informed consumer choice and a food system that truly will sustain us."~ Zippy Duvall, President, American Farm Bureau Federation
"People are hungry for accurate, positive, and meaningful information that empowers them to enjoy their food with health in mind. This book helps people avoid the B.S. so they can make their own, well-informed decisions based on facts, not fear."~ Melissa Joy Dobbins, MS, RDN, CDEThe Guilt-Free RD (R)"In her third book, Michele Payn continues to connect personal stories and science. Food Bullying addresses the ongoing issue of the psychology of food marketing and guides consumers through the web of misinformation in food choices, diets, and eating decisions. In today's polarized food conversation about `good' vs. `bad', `right' vs `wrong' eating, this book helps people wade through the Bull Speak." ~ Jennifer Schmidt, Registered Dietitian & Farmer