Focus Groups: A Practical Guide for Applied Research (Spiral bound)
  • Focus Groups: A Practical Guide for Applied Research (Spiral bound)
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Focus Groups: A Practical Guide for Applied Research (Spiral bound)

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£45.99
Spiral bound 280 Pages / Published: 23/09/2014
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Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

Publisher: SAGE Publications Inc
ISBN: 9781483365244
Number of pages: 280
Weight: 590 g
Dimensions: 231 x 187 x 25 mm
Edition: 5th Revised edition


MEDIA REVIEWS

"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."

-- Theresa Carilli, Purdue University Calumet
"An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater

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