Focus Groups: From structured interviews to collective conversations (Hardback)
  • Focus Groups: From structured interviews to collective conversations (Hardback)
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Focus Groups: From structured interviews to collective conversations (Hardback)

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£105.00
Hardback 120 Pages / Published: 04/02/2013
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Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes-from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores:

The nature of focus groups

Politic and activist uses of focus groups

Practical ways to run a successful focus group

Effective analysis of focus group data

Contemporary threats to focus groups

Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.

Publisher: Taylor & Francis Ltd
ISBN: 9780415692267
Number of pages: 120
Weight: 340 g
Dimensions: 235 x 159 x 15 mm

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