• Sign In
  • Help
  • My Basket0
Focus Groups: Theory and Practice - Applied Social Research Methods (Hardback)
  • Focus Groups: Theory and Practice - Applied Social Research Methods (Hardback)

Focus Groups: Theory and Practice - Applied Social Research Methods (Hardback)

(author), (author), (author)
Hardback 200 Pages / Published: 06/09/2006
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. The book examines every facet of focus group research, from selection and recruitment of group participants, to the selection of a moderator, to conduct of the interviews, through the analysis of focus group data.

Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effective moderators. The book is intended as a useful guide for research practitioners and as a supplementary text for research courses in psychology, sociology, political science, organization studies, marketing, public health, communications, education and social work.

Key Features:

- coverage of the use of new technologies in focus group research

new focus on global research instructional aids such as a chapter summary, review questions and practical skill-building exercises in each chapter

- a new chapter that provides a historical perspective on the development of focus groups including their roots in early group therapy research new, updated examples of the uses of focus groups

- a discussion of the use of information technology for conducing groups on-line and by video-conference

new methods for the analysis of focus group data

Publisher: SAGE Publications Inc
ISBN: 9780761925828
Number of pages: 200
Weight: 336 g
Dimensions: 215 x 139 x 16 mm
Edition: 2nd Revised edition

You may also be interested in...

Cartoon Guide to Statistics
Added to basket
Constructing Grounded Theory
Added to basket
Qualitative Research Practice
Added to basket
Added to basket
First Steps in Practitioner Research
Added to basket
Doing Your Literature Review
Added to basket
Research Methods in Education
Added to basket
A Student's Guide to Methodology
Added to basket
Quantity and Quality in Social Research
Added to basket
Doing a Literature Review
Added to basket
How to Design and Report Experiments
Added to basket
The Foundations of Research
Added to basket
Introducing Statistics
Added to basket


Please sign in to write a review

Your review has been submitted successfully.