Also included are discussions on designing the interview guide, the importance and influence of group composition, the art of conducting the focus group, and the characteristics of effective moderators. The book is intended as a useful guide for research practitioners and as a supplementary text for research courses in psychology, sociology, political science, organization studies, marketing, public health, communications, education and social work.
- coverage of the use of new technologies in focus group research
new focus on global research instructional aids such as a chapter summary, review questions and practical skill-building exercises in each chapter
- a new chapter that provides a historical perspective on the development of focus groups including their roots in early group therapy research new, updated examples of the uses of focus groups
- a discussion of the use of information technology for conducing groups on-line and by video-conference
new methods for the analysis of focus group data
Publisher: SAGE Publications Inc
Number of pages: 200
Weight: 336 g
Dimensions: 215 x 139 x 16 mm
Edition: 2nd Revised edition
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