Your Waterstones card is changing, introducing...
TELL ME MORE
Fit for Consumption: Sociology and the Business of Fitness (Paperback)
  • Fit for Consumption: Sociology and the Business of Fitness (Paperback)
zoom

Fit for Consumption: Sociology and the Business of Fitness (Paperback)

(author)
£38.99
Paperback 10 Pages / Published: 11/09/2007
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture.

Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era.

Intended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become `fit for consumption.'

Publisher: Taylor & Francis Ltd
ISBN: 9780415421812
Number of pages: 10
Weight: 386 g
Dimensions: 235 x 159 x 20 mm

You may also be interested in...

The Language of Things
Added to basket
The History of Sexuality
Added to basket
A History of the World in 100 Objects
Added to basket
Revolution In The Head
Added to basket
Eating Animals
Added to basket
Conspicuous Consumption
Added to basket
Breakfast at Sotheby's
Added to basket
The Uses of Literacy
Added to basket
Recipe for Life
Added to basket
£7.99   £6.49
Paperback
How England Made the English
Added to basket
America
Added to basket
£9.99
Paperback
Orientalism
Added to basket
£10.99
Paperback
The Songlines
Added to basket
£9.99
Paperback
The Tipping Point
Added to basket
£9.99   £7.99
Paperback
A Week at the Airport
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.