Finding Betty Crocker: The Secret Life of America's First Lady of Food - Fesler-Lampert Minnesota Heritage (Paperback)
  • Finding Betty Crocker: The Secret Life of America's First Lady of Food - Fesler-Lampert Minnesota Heritage (Paperback)
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Finding Betty Crocker: The Secret Life of America's First Lady of Food - Fesler-Lampert Minnesota Heritage (Paperback)

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Paperback 288 Pages / Published: 19/03/2007
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While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company in Minneapolis, her purpose was to answer consumer mail. "She" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America's First Lady of Food.

Publisher: University of Minnesota Press
ISBN: 9780816650187
Number of pages: 288
Weight: 318 g
Dimensions: 210 x 140 x 17 mm
Edition: Annotated edition

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