While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.
In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Publisher: Bloomsbury Publishing PLC
Number of pages: 324
Weight: 651 g
Dimensions: 234 x 156 x 21 mm
Edition: 1st ed. 2017
This wonderful collection is further proof of the transformative perspective introduced by carefully considering non-theatrical cinema. Exemplifying archival and scholarly cooperation, Films That Sell both adds to the cinema studies canon while also showing familiar films in a new light. -- University of Maryland * Oliver Gaycken *
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