The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Publisher: Bloomsbury Publishing PLC
Number of pages: 288
Weight: 486 g
Dimensions: 153 x 153 x 18 mm
Edition: 1st ed. 2015
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