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Festivals and Tourism: Marketing, Management and Evaluation (Paperback)
  • Festivals and Tourism: Marketing, Management and Evaluation (Paperback)
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Festivals and Tourism: Marketing, Management and Evaluation (Paperback)

(editor), (editor)
£14.95
Paperback 232 Pages / Published: 01/10/2004
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Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.

Publisher: Business Education Publishers Ltd
ISBN: 9781901888348
Number of pages: 232
Dimensions: 246 x 173 x 13 mm

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