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Fashionability: Abraham Moon and the Creation of British Cloth for the Global Market (Paperback)
  • Fashionability: Abraham Moon and the Creation of British Cloth for the Global Market (Paperback)
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Fashionability: Abraham Moon and the Creation of British Cloth for the Global Market (Paperback)

(author)
£25.00
Paperback 368 Pages / Published: 20/10/2017
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Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the relationship between the textile mills of Yorkshire - the firms that provided the entire Western world with warm wool fabrics - and their customers. It is a microhistory of a single firm, Abraham Moon and Sons Ltd, that sheds light on important macro questions about British industry, government policies on international trade, the role of multi-generational family firms and the place of design and innovation in business strategy. It is the first book to connect Yorkshire tweeds to the fashion system. Written in lively, accessible prose, this book will appeal to anyone who works in fashion or who wears fashion. There is nothing like it - and it will raise the bar for historical studies of global fashion. Here you'll find intriguing stories about a tweed theft from the Leeds Coloured Cloth Hall, debates on tariffs and global trade, the battle against synthetic fibres and the reinvention of British tweeds around heritage marketing. You won't be bored.

Publisher: Manchester University Press
ISBN: 9781526119315
Number of pages: 368
Dimensions: 240 x 170 mm


MEDIA REVIEWS
'This book is a gem. It breaks new ground in uniting business history with the history of fashion and retailing. It feels like a story from the inside; the varied personalities, backgrounds, skills, training and outlook of numerous characters, involved in the firm over the years, are injected into the narrative. The book is also well situated in the context of the history of the British wool textile industry as a whole and includes a comprehensive commentary and analysis of much broader trends.' Professor Pat Hudson, Cardiff University -- .

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