Fashion: From Concept to Consumer (Hardback)Gini Stephens Frings (author)
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For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses.
Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter.
Publisher: Pearson Education (US)
Number of pages: 416
Weight: 1114 g
Dimensions: 285 x 223 x 21 mm
Edition: 8th edition