Fashion Merchandising: Principles and Practice (Paperback)

'I am delighted to see that for the first time there will be a book that truly understands the role of the merchandiser within the European retail sector and explains clearly how that role varies depending on the business model employed. This book will be hugely useful for individuals considering either courses or a career in this sector, and will help student understanding of the role and of the wider context within which merchandisers operate.' - Helen Armour, University of Westminster, UK 'It's the book we have been waiting for! This book will be a great teaching aid to students studying fashion and to anyone who wants to understand the merchandising role.' - Stephanie Liberman, Regent's College London, UK 'This book is unique in that it thoroughly investigates how retail merchandising operates in the UK, reflecting the author's extensive experience in the field. It offers very detailed, practical insights into merchandisers' responsibilities and the ways in which they interact with other fashion retail roles, particularly buyers. I would highly recommend this book to trainee merchandisers, owners of independent fashion stores, lecturers in retail management and students who wish to pursue a merchandising career.' Helen Goworek, School of Management, University of Leicester, UK 'I finished reading your book yesterday, and I found it very helpful for our brand, but also for my dissertation. I liked the menswear case study, it was really interesting.' - Marie Reichmann, student