Visit our Christmas Gift Finder
Fashion Marketing: Contemporary Issues (Paperback)
  • Fashion Marketing: Contemporary Issues (Paperback)
zoom

Fashion Marketing: Contemporary Issues (Paperback)

(author)
£34.99
Paperback 352 Pages / Published: 30/09/2018
  • Coming soon

Awaiting publication

  • This item has been added to your basket

This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability.

The twelve new chapters from fashion marketing thought leaders now include pedagogical features, as well as brand new real-life case studies. The cases, and the approach, draw from international examples to build a comprehensive picture of a global industry.

New to this edition:

Full colour and richly illustrated interior with photographs and reproduced adverts

New table of contents: twelve thematic chapters designed to map to one-semester courses

Chapters on the most current buzzwords in fashion marketing, including ethical fashion, sustainable fashion and technology

A brand new companion website to aid lecturers with their teaching and students with their learning

This book has been long established as the go-to text for those who want a more advanced guide to fashion marketing than you can find in other books. This updated edition with its enhanced teaching features is the perfect choice for lecturers leading fashion marketing courses, students of business or fashion, and thoughtful professionals who want an intelligent, critical understanding of their industry.

Publisher: Taylor & Francis Ltd
ISBN: 9780415839723
Number of pages: 352
Dimensions: 235 x 159 mm
Edition: 3rd New edition

You may also be interested in...

Hooked
Added to basket
£12.99
Hardback
Contagious
Added to basket
£8.99
Paperback
Marketing For Dummies
Added to basket
Key Person of Influence
Added to basket
Decoded
Added to basket
£19.99
Hardback
Growth Hacker Marketing
Added to basket
Build a Brand in 30 Days
Added to basket
The Sales Coach: Teach Yourself
Added to basket
The Brand Gap
Added to basket
£21.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
The Challenger Sale
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
The Sales Bible, New Edition
Added to basket
Hegarty on Creativity
Added to basket

Please sign in to write a review

Your review has been submitted successfully.