Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.
This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Publisher: John Wiley & Sons Inc
ISBN: 9781405150606
Number of pages: 224
Weight: 476 g
Dimensions: 245 x 174 x 12 mm
"... it's a highly recommended read if you too want to work in fashion or even if you don't it gives great insight into the fashion through business eyes." (Urbanoblog.com, March 2013)
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