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Fashion Marketing Communications (Paperback)
  • Fashion Marketing Communications (Paperback)

Fashion Marketing Communications (Paperback)

Paperback 216 Pages / Published: 17/02/2012
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Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Publisher: John Wiley and Sons Ltd
ISBN: 9781405150606
Number of pages: 216
Weight: 384 g
Dimensions: 243 x 172 x 10 mm

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