Fashion Marketing Communications (Paperback)Gaynor Lea-Greenwood (author)
Paperback 216 Pages / Published: 17/02/2012
- We can order this
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.
Publisher: John Wiley and Sons Ltd
Number of pages: 216
Weight: 384 g
Dimensions: 243 x 172 x 10 mm
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at