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Fashion Entrepreneurship: Retail Business Planning (Paperback)
  • Fashion Entrepreneurship: Retail Business Planning (Paperback)
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Fashion Entrepreneurship: Retail Business Planning (Paperback)

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£50.00
Paperback 392 Pages / Published: 30/10/2011
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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781609011345
Number of pages: 392
Weight: 962 g
Dimensions: 280 x 215 x 20 mm
Edition: 2nd Revised edition

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