• Sign In
  • Help
  • My Basket0
Fashion Brands: Branding Style from Armani to Zara (Paperback)
  • Fashion Brands: Branding Style from Armani to Zara (Paperback)
zoom

Fashion Brands: Branding Style from Armani to Zara (Paperback)

(author)
£19.99
Paperback 240 Pages / Published: 03/10/2012
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

Check Marketplace availability

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyse every aspect of fashion from a marketing perspective.

Publisher: Kogan Page Ltd
ISBN: 9780749464462
Number of pages: 240
Weight: 375 g
Dimensions: 235 x 157 x 12 mm
Edition: 3rd Revised edition

You may also be interested in...

Selling
Added to basket
DK
£5.99
Paperback
How Brands Grow
Added to basket
£22.50
Hardback
The Fire Engine That Disappeared
Added to basket
Hooked
Added to basket
£12.99
Hardback
The 22 Immutable Laws Of Marketing
Added to basket
Life's A Pitch
Added to basket
Build a Brand in 30 Days
Added to basket
The Sell
Added to basket
£14.99
Paperback
Facebook Marketing All-in-One For Dummies
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
Raving Fans!
Added to basket
£7.99
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
Marketing For Dummies
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.