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Fashion Branding Unraveled (Paperback)
  • Fashion Branding Unraveled (Paperback)
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Fashion Branding Unraveled (Paperback)

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£84.00
Paperback 304 Pages / Published: 15/04/2011
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Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781563678745
Number of pages: 304
Weight: 811 g
Dimensions: 235 x 187 x 18 mm

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