Fashion Branding Unraveled (Paperback)
  • Fashion Branding Unraveled (Paperback)

Fashion Branding Unraveled (Paperback)

£78.00
Paperback Published: 01/06/2011
  • Can be ordered from our supplier

Delivered within 5 working days

  • This item has been added to your basket

Check Marketplace availability

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781563678745

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot