If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Publisher: Business Expert Press
Number of pages: 362
Weight: 512 g
Dimensions: 231 x 152 x 20 mm
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