Are you preparing for your first introductory course in services marketing? Are you entering a new job that requires you to have basic knowledge and understanding of services marketing? Then look no further! Exploring Services Marketing: A Creative Learning Approach is a tried and tested knowledge-based program that solidly reinforces the basic principles and concepts of marketing. Used as a stand-alone program, or as a supplement to a Principles of Marketing textbook, the Creative Learning Approach leads you from simple to complex ideas in a gradual fashion. Before long, you will feel comfortable and confident with marketing terms and concepts. Accompanying this workbook is a website with robust enrichment materials to enhance your learning. Simply go to website to find PowerPoint slides to support this course. Additional services are available and explained on the website.
Publisher: Sigel Press
Number of pages: 116
Dimensions: 216 x 138 mm
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