"Exploring Marketing: A Creative Learning Approach" is a tried and tested knowledge-based program that is guaranteed to reinforce the basic principles and concepts of marketing. Used as a stand-alone program, or as a supplement to a "Principles of Marketing" textbook, the "Creative Learning Approach" leads you from simple to complex ideas in a gradual fashion. Before long, you will feel comfortable and confident with marketing terms and concepts. Accompanying this workbook is a CD-ROM with robust enrichment materials to enhance your learning. These include a glossary of 200 terms, Power Point slides with cases and solutions as well as audio reinforcement, interactive quizzes, and a final exam.
Publisher: Sigel Press
Dimensions: 216 x 138 mm
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