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Exploring Marketing Research, International Edition (with Qualtrics Card) (Paperback)
  • Exploring Marketing Research, International Edition (with Qualtrics Card) (Paperback)
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Exploring Marketing Research, International Edition (with Qualtrics Card) (Paperback)

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£74.99
Paperback 736 Pages / Published: 29/05/2009
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EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Publisher: Cengage Learning, Inc
ISBN: 9780324788617
Number of pages: 736
Weight: 1440 g
Dimensions: 276 x 215 x 25 mm
Edition: International Edition

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