Exploiting IT Investments (Paperback)Christopher Potts (author)
Paperback 288 Pages / Published: 03/08/2007
- Out of stock
"Exploiting IT Investments" offers a practical guide to IT practitioners on successfully integrating IT into corporate and business strategies, in a way that is meaningful to business executives and managers. Based on the author's extensive experience and his innovative work with IT practitioners, readers are provided with a unique anecdotal guide to IT investments and how to exploit them. "Exploiting IT Investments" offers readers an exciting new perspective on IT strategy and their role in its success, by showing them why traditional approaches to IT strategy are often out of tune with business executives' needs and expectations. The author clearly explains how to rapidly formulate a strategy for IT focused on IT investment and exploitation that business executives can understand and own with no technical IT knowledge. Within the context of an overall strategic framework, each subject in the book is discussed and then illustrated with practical models and examples. Case studies will be used to highlight both success and failures, and why they happened. Chapter highlights include: Putting a value on the IT budget; Repositioning the IT strategy; A framework for value-driven IT strategies; and Business planning and IT investments. "Exploiting IT Investments" is essential for the IT practitioner who wants to integrate IT into corporate and business strategies. Readers will learn from the success and failures of other companies; rapidly define and implement a value-driven exploitation strategy and ensure the board understand and own the strategy, with no IT knowledge.
Publisher: John Wiley and Sons Ltd
Number of pages: 288
Dimensions: 235 x 189 mm
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